We worked with Rosa’s Thai to assist them with a new design direction to be implemented in their new and some existing stores. The new design we created for Rosa’s was inspired by the blend of styles and rich colours found in Thailand. Rosa’s Thai wanted to elevate this Oxford restaurant interior, standing out among the many neighbouring competing restaurants.
This was a new site in Oxford for Rosa’s Thai so we implement the refreshed design into this restaurant unit. By introducing new colours this created zones within the space and acted as a backdrop to the new artwork overlay. The seating was rearranged into pockets providing more private and varied areas.
We completely re-planned the layout to help break up the spaces and introduced new screens to create pockets of seating whilst maintaining flexibility. We introduced new colours to further zone the space and act as a backdrop to the new artwork overlay.
As with the other Rosa’s restaurants, it was so important to inject the brand story, surrounding customers with their brand heritage. We used fun, bright artwork throughout including Thai inspired signage and photo frames.